64 Websites Live on Headless Optimizely with GraphQL

64 websites. Live. Running on headless Optimizely with GraphQL.

We just wrapped a major rollout for Digital Experience Platform — and the early numbers are already telling a story:

• Product page navigation is working harder. More visitors are actually reaching conversion pages.
• Documentation downloads are up among active users. Stuff is easier to find now.
• Dealer pages are getting more traffic, which means low-touch leads have a much smoother path forward.

Behind the scenes, this was no small lift.

We extended Algolia queries and the Product Service to support sub-brands, built independent pipelines and release processes, and rolled out new Next.js configurations per brand. Azure Front Door handles the legacy-to-NextJS routing, and we tackled everything from language mapping and domain consolidation to Inriver content config and redirect prep.

Proud of what we built together. Nail the architecture, nail the execution — the metrics take care of themselves.