Senior .NET & Azure Architect - insights on Optimizely, cloud architecture, and enterprise .NET solutions.https://pino-labs.com/enhttps://pino-labs.com/blog/content-variations-cms-13-part-3-audiences/https://pino-labs.com/blog/content-variations-cms-13-part-3-audiences/Part 2 ran the experiment against Everyone. Part 3 wires the same Content Variations to two different audience engines - CMS Audiences and FX Audiences - measures what each one actually does, and finds the boundary where a personalized block vanishes from Optimizely Graph entirely.Sun, 14 Jun 2026 00:00:00 GMTOptimizely CMSContent VariationsFeature ExperimentationCMS 13AudiencesVisitor GroupsOptimizely GraphPersonalizationhttps://pino-labs.com/blog/content-variations-cms-13-part-2-experimentation/https://pino-labs.com/blog/content-variations-cms-13-part-2-experimentation/Part 1 made the case for Content Variations. This is the follow-up: wiring them to Feature Experimentation, proving the 33/33/34 split actually holds, and serving the same experiment from an MVC head and a headless Next.js head with zero coordination code.Thu, 11 Jun 2026 00:00:00 GMTOptimizely CMSContent VariationsFeature ExperimentationCMS 13A/B TestingOptimizely Graphhttps://pino-labs.com/blog/content-variations-cms-13-quiet-hero/https://pino-labs.com/blog/content-variations-cms-13-quiet-hero/Notes on the CMS 13 feature that didn't get the keynote, but probably should have plus where the sharp edges are and how we wrapped them.Sun, 07 Jun 2026 00:00:00 GMTOptimizely CMSContent VariationsOptimizely GraphCMS 13Governancehttps://pino-labs.com/blog/migrating-large-solutions-optimizely-cms13-addon-ecosystem/https://pino-labs.com/blog/migrating-large-solutions-optimizely-cms13-addon-ecosystem/Field notes from a live CMS 12 to CMS 13 and .NET 10 upgrade: the ecosystem is moving fast, with key add-ons already shipped and most blockers now in active upgrade branches.Mon, 01 Jun 2026 00:00:00 GMTOptimizely CMSCMS 13Migration.NET 10Add-onshttps://pino-labs.com/blog/dotnet-8-to-10-migration-dependency-graph/https://pino-labs.com/blog/dotnet-8-to-10-migration-dependency-graph/Dozens of projects, clean build, green tests. The real work wasn't the framework jump—it was the dependency graph. Lessons on old hacks, transitive dependencies, and why 'new' isn't always the goal.Wed, 27 May 2026 00:00:00 GMT.NETMigrationDependenciesEF CoreOptimizely CMShttps://pino-labs.com/blog/two-weeks-cms-12-to-13-migration/https://pino-labs.com/blog/two-weeks-cms-12-to-13-migration/Honest notes from the field: the platform is solid, but migration complexity lives in the ecosystem, not the core. Database collation, legacy validators, third-party packages—the real work.Fri, 08 May 2026 00:00:00 GMTOptimizely CMSMigration.NETPlatform UpgradeContent Delivery APIhttps://pino-labs.com/blog/64-websites-headless-optimizely-graphql/https://pino-labs.com/blog/64-websites-headless-optimizely-graphql/Major rollout for Digital Experience Platform complete. Product navigation working harder, documentation downloads up, dealer traffic growing.Fri, 13 Mar 2026 00:00:00 GMTOptimizelyHeadless CMSNextJSDXPAlgoliaDigital Transformationhttps://pino-labs.com/blog/moving-beyond-lift-and-shift-dxp-migration/https://pino-labs.com/blog/moving-beyond-lift-and-shift-dxp-migration/Successfully migrated from legacy Windows to Optimizely DXP Cloud-native Linux. Cross-platform compatibility, WAF rules, and Infrastructure as Code.Sat, 14 Feb 2026 00:00:00 GMTOptimizelyDXPCloud MigrationAzureDotNetSoftware Engineeringhttps://pino-labs.com/blog/rockworld-2-strategic-system-migration/https://pino-labs.com/blog/rockworld-2-strategic-system-migration/A full migration of a large multi-brand estate off a legacy CMS onto headless Optimizely, GraphQL and Next.js on Azure - with Front Door routing brands across incrementally instead of a big-bang switch.Sat, 14 Jun 2025 00:00:00 GMTOptimizelyHeadlessNext.jsGraphQLAzureAlgoliaMigration